Making it Happen

Strategic Planning Process

Consists of five key phases:

1. Discovery
- Research: internet, press, ATG documentation, to understand background, competitors, history and ambitions of the organization
- Interviews with key players to understand motivation, philosophy, expectations and to uncover any gaps in knowledge
Interviews include two Advisory Council Members , one Board Member, two teaching artists, one school, one community based organization, one youth, one parent, one prospective board member, one donor

2. Visioning
Work with founder through iterative process to uncover core objective of ATG, and to articulate the "end result" when the mission is "accomplished"

3. Workshop
Full day offsite with key players to create the mission statement, share knowledge of the external and internal factors that affect ability to succeed, express brand personality, construct positioning statement and identify key success factors
Participants include Founder, one staff member, two teaching artists, one school principal, two Board Members, one Advisory Council Member, one donor

4. Brainstorming
Articulate all the information gathered and articulate it around 3 to 5 strategic axes

5. Deliverable
Prepare crisp documentation of the process and the result, including recommended next steps to create the tactical plan

Participants in the Strategic Planning Process

Interview Participants
Ann Sgarlata - Teaching Artist
Judy Richardson - Teaching Artist
Lirije Beqiraj - CBO Partner
Marge Hudson - School Partner
Ruth Kahn - Board Member
A youth
Eric Booth - ATG Educational Advisory Council Member
Debra Evans - ATG Educational Advisory Council Member

Strategic Workshop Participants
Annie Chen - CBO Partner
Erica Rebollar - Teaching Artist
Sara Lise Raff - ATG Program Coordinator
Lynne Shapiro - School Partner
Lynn Levy - Board Member
Ruth Kahn - Board Member
Joseph Godfrey - Board Member
Edward Rashba - Board Member
Mallory King - ATG Executive Director
Joyce Griffen - Teaching Artist
Sophie Lechner - Workshop Facilitator
Eve Baker - ATG Pro Bono, Writer

Arts to Grow Vision Statement

By engaging in the artistic process, young people develop an enduring passion for learning and the arts: they welcome new experiences, tap into their imagination, demonstrate innovative thinking and are self motivated.

Arts to Grow's model of using participation in the arts as a catalyst for learning becomes widely recognized and is adopted nationwide.

Arts to Grow Mission Statement

ATG provides young people of all abilities with the opportunity to engage in the artistic process as a catalyst for learning.

ATG optimally matches teaching artists with the specific needs of each school or community based organization who serves children with limited access to the arts.

By nurturing the intellectual, social and emotional learning of young people, ATG helps them to discover their learning styles and to take ownership of their development.

Through its commitment to youth, the arts, and learning, ATG serves the community at-large.

Strategic Directions 2008 - 2012

SUSTAINABILITY
by building a well established foundation of revenue and talent